Nurturing Roots: 50 Years of People-First Culture at Traditional Medicinals

At Traditional Medicinals, we believe that the strength of our company stems from the people who power it. For 50 years, our commitment to herbal wellness has been fueled by a people-first culture that places trust, collaboration, and growth at the forefront. From our founders to our newest employees, we’ve built an environment where every individual feels valued and empowered.

A Legacy of Purpose-Led Values

Our founders, Rosemary Gladstar and Drake Sadler, instilled values of sustainability, community, and respect for both plants and people when they established the company in 1974. These values continue to guide how we nurture relationships within the workplace. Just as we carefully cultivate long-term relationships with our sourcing communities, we approach our workforce with the same dedication—offering support, opportunities for growth, and a strong sense of belonging.

Right Livelihood: A Foundational Principle

At the heart of our decision-making is the principle of Right Livelihood, which emphasizes ethical and meaningful work that benefits people, communities, and the planet. This principle guides not only how we engage with sourcing communities but also how we treat our employees. We believe that creating
a workplace rooted in integrity, purpose, and sustainability aligns with the broader goal of holistic wellness. Right Livelihood ensures that every action we take—whether sourcing herbs or developing talent—reflects our commitment to doing what’s right.

Investing in Growth and Development

One of the cornerstones of our people-first approach is professional development. We provide employees with ongoing training, mentorship, and opportunities to broaden their skills. Whether it’s workshops on sustainability, leadership programs, or encouraging continued education, our goal is to help employees grow both personally and professionally. This commitment to development fosters loyalty and creates a deep sense of purpose within our team.

Building a Culture of Trust and Collaboration

At Traditional Medicinals, trust is at the heart of our company culture. We’ve cultivated an environment where open communication and collaboration are encouraged across all levels. From sourcing specialists working directly with rural farming communities to scientists formulating new teas, every employee plays
a crucial role in achieving our mission. We celebrate the contributions of each
individual and foster a sense of camaraderie across departments.

Wellness in the Workplace

As a wellness company, promoting employee well-being is essential to our culture. From flexible work schedules to holistic health benefits and wellness
programs, we aim to create an environment where employees feel balanced, healthy, and supported. We take a holistic approach, just like we do with our herbal products—considering the needs of the whole person, not just their role at work.

Looking Ahead: Continuing the Tradition

As we celebrate our 50th anniversary, we remain committed to our people-first
culture. Our success is a direct result of the people behind the company, and as we look toward the future, we know that nurturing our employees will continue to be the key to our growth and innovation. For half a century, Traditional Medicinals
has been about more than just tea. It’s about building a community of people who believe in wellness—for themselves, for the planet, and for each other. We look forward to another 50 years of growth, connection, and putting people at the heart of everything we do.