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Plants have the power to heal to create change.

As a B Corp and Benefit corporation, we hold ourselves accountable for not just doing good, but also how we communicate and share the work that goes into making our botanical wellness products. More importantly, we evaluate our impact on our sourcing partners, our team, our customers, and our planet.

Read the 2023 Impact Report
Who We Are

Rooted in purpose since our start.

 

At Traditional Medicinals, our purpose is the foundation of all we do. Our founders, Drake Sadler and Rosemary Gladstar, started by selling brown-bagged teas from a Volkswagen bus.

Nearly fifty years later, Traditional Medicinals is the largest medicinal tea company in the U.S., a proud Certified B Corp, and a registered California Benefit Corporation.

We approach each part of our business with care: from the medicinal plants that become ingredients to the people and communities who forage and harvest them, the local and global ecosystems that create conditions for the plants to grow, and the employees, partners, and suppliers who connect our source communities with the consumers who purchase and use our herbal products.

We strive to create a positive impact and to prioritize people, our products, and our planet over profit.

From the Source

Advocating for fair, organic and ethical trade at the source.

 

Commitment to organic products and fair trade is intrinsic to our work at Traditional Medicinals.

It all comes back to our vision of a healthy planet, sustained by a vital relationship between plants and humanity.

To continue to provide accessible botanical wellness, we invest in the ecosystems where these plants thrive — and the people who steward them.

Our 2023 Impact Highlights include:

  • Invested $174,245 in fair premiums for sourcing communities
  • Maintained over 99% volume of organic herbs
  • Supported over 6,800 people through community projects in Zimbabwe, Madagascar, Philippines, and Egypt
Quality Is Our North Star

We cultivate quality herbal products from seed to cup.

At Traditional Medicinals, our quality management and control systems encompass each herb at every step of its journey.

When people brew a cup of our tea, they are trusting our promise to use medicinal-grade ingredients that are sustainably grown, ethically sourced, and meticulously tested.

We honor and earn their trust through our rigorous quality processes.

After being harvested or wild-collected, and then carefully dried, cleaned, sorted, graded, and cut to the correct sizes, the herbs make their way to our main manufacturing facility in Sebastopol, California.

Quality oversees herb tests at all stages of the manufacturing and quality control process, as well as maintaining documentation requirements.

In the Quality Lab, we meticulously test herbs to verify identity, purity, and composition. We ensure that they meet medicinal or pharmacopeial grade requirements and will run on our tea bag packing machines efficiently.

Environmental Stewardship

We believe that it is our responsibility to preserve Earth's ecosystems.

 

At Traditional Medicinals, we are guided by our responsibility to care for this planet we all share.

We are committed to working together to restore and protect wild and managed spaces.

We continue to set high goals and push ourselves to take less and give back more.

Our 2023 Impact Highlights include:

  • Diverted over 88% of our operation waste away from landfills
  • Used 100% local renewable electricity at the Sebastopol production facility
  • Purchased 2,013 metric tons of carbon offsets
Our Values in Action

Our values are the heartbeat of our business.

 

We are always looking for ways to invest in our growing workforce — whether that is employee benefits, internal programs, safety training, or providing educational opportunities.

Our 2023 Impact Highlights include:

  • Awarded the 2023 Best Places to Work by the North Bay Business Journal, for the 6th year in a row
  • 61% of our company leaders identified as female
  • Employed 226 full-time employees
Investing in Our People

Taking care of our planet and communities starts at home.

 

We are always looking for ways to invest in our growing workforce — whether that is employee benefits, internal programs, safety training, or providing educational opportunities.

Our 2023 Impact Highlights include:

  • Awarded the 2023 Best Places to Work by the North Bay Business Journal, for the 6th year in the row
  • 61% of our company leaders identified as female
  • Employed 226 full-time employees

Our purpose is to inspire active connection to plant wisdom in service of people and planet

Protect The Planet
Protect the Plants
Nurture Interconnection
Make Products with Integrity
Invest in Communities at the Source
Equip Our People to be Well
Expand Access to Herbal Medicine
Hold Ourselves Accountable

We’re serious about sustainability. From our certified organic and non-GMO ingredients to our commitment to renewable energy, we represent the vanguard of environmental and social responsibility. In everything we do, we strive to uphold the three pillars of sustainability: environmental protection, social equity and economic viability.

We are committed to annual sustainability reporting. This practice is more than self-assessment, which is important and ongoing at every level of our organization. In addition to our own internal audits, we are also reviewed and rated by independent, third-party organizations. We measure our performance using the metrics and standards developed by B Lab, the California Green Business Program, the Green America Green Business Network and the Sustainable Food Trade Association.

View our 2023 Shareholder Letter