Throat Coat Anthem Winners!

As part of our Voices Are For Using, Not Losing™ campaign, we held a Throat Coat® Anthem Contest where fans were invited to share their musical talent and voice their love for our tea and lozenges. Contestants were asked to create an original song about Traditional Medicinals Throat Coat and upload to TikTok, tagging @traditionalmedicinals and #ThroatCoatAnthemContest #VoicesAreForUsingNotLosing

We were overwhelmed with the response – videos ranging from soulful ballads to acoustic tunes, upbeat rhythms, and even tea box percussion. The variety and passion of Throat Coat fans was truly remarkable. In total, 20 participants submitted original songs on TikTok, collectively generating over 15,000 views.

And the winners are…

• Grand Prize went to @nutz4uke - These two ukulele darlings strummed their way into first place singing the praises of Throat Coat for support when "your singing's sad."
• Runner Up #1: went to @lexiloumusic - Lexi is from Florida and is an aspiring singer and musician with 7.6K followers on TikTok. We love her melodic voice and appreciation for an "herbal remedy that sets her singing free!"
• Runner Up #2: went to @ohmarieke - Marieke is a singer and guitarist from Phoenix making tunes for her 27K TikTok followers. Her folk vibe and lyrics hit the mark with messaging like "put a coat right on your throat for that speech or spelling bee."

While it was a tough competition, winners were selected based on a combination of Engagement Rates, Creativity, and Brand Alignment. Our judges looked for entries that not only resonated with the Traditional Medicinals brand but also reflected a genuine passion for vocal wellness and musical expression. Each submission brought something unique to the table—whether it was catchy lyrics, memorable melodies, or innovative ways to showcase Throat Coat tea and lozenges. We're so grateful to everyone who participated and shared their voice with us!

@nutz4uke

@lexiloumusic

@ohmarieke

Don't forget to check out more submissions by searching #ThroatCoatAnthemContest on TikTok and let us know which one is your favorite. Whether you're a seasoned singer or just love a good tune, these musical tributes to Throat Coat are sure to bring a smile to your face.

Follow #ThroatCoatAnthemContest to check out all videos