Around the world, roses are beloved for their beauty and a symbol of romantic love in almost every culture. In ancient Rome, the rose was considered sacred to Venus, the goddess of love. Citizens adorned themselves and their homes with fragrant rose garlands. In Persia, the rose was a muse for poets, inspiring verses of love and longing. The delicate scent of rosewater still infuses many sweets and beverages, a testament to enduring value and ability to delight.
For hundreds of years, gardeners and horticulturalists have delighted to develop new forms and colors of hybrid tea rose —now among the most recognizable and celebrated cut flowers. Though undeniably beautiful, these cultivated varieties often lack the rich fragrance found in wild and heirloom roses. These older varieties and species are prized for their complex, intoxicating aroma—an elusive scent that has captivated perfumers for generations. While high-quality distillates like Rose Otto and Rose Absolute can capture elements of this fragrance, they rarely convey its full depth and nuance.
In traditional herbal practices, rose flowers and petals have been used to support emotional balance, soothe digestive discomfort, and tone the skin. Their gentle astringent properties make them a classic ingredient in facial steams, washes, and balms. Rosehips—the fruit of the rose—are traditionally used to support immune health and are a natural source of Vitamin C. Some modern research suggests that at high doses, rosehips may also play a role in supporting joint health. In Traditional Chinese Medicine, roses are valued for their ability to harmonize overall vitality and soothe the Liver. Rose tea is recommended for emotional imbalances, menstrual irregularities, and digestive complaints.*
Often associated with love and compassion, rose is traditionally used to support open heartedness. The soothing aroma alone can invite a moment of pause, encouraging deep breaths and a reconnection to oneself. Whether sipped as a tea, infused into oils, or simply enjoyed for its scent, rose offers a tender, grounding presence that reminds us to care for ourselves with the same gentleness we offer to others. In moments of unease, rose can be a comforting companion—a botanical reminder of resilience, grace, and the healing power of beauty.*
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